Each product has its own specifics, so a single universal path to success does not exist. However, we know exactly what steps to take to avoid mistakes!.
We will help you find the shortest path from the idea to the first user. And we will accompany the project from both the technical and the product perspective.
App Development Stages
Based on the goal, the first thing is to analyze the world experience and achieving it in the chosen niche.
All the needs of people are already satisfied. It is impossible to satisfy some new need. If we want something, then somehow, it’s terribly inefficient, but we do it. Hence the conclusion: people are already solving the problem that you want to solve for them. You can only offer faster, cheaper, more convenient, etc. way. But why doesn’t anyone use this method? If you tried, why didn’t it work? Or if it worked, due to what? Will this success be repeated in a new environment?
There are many of us in the world, and someone has already spent a huge amount of time and effort to develop experience in this area. Do not use it – really irrational.
Yes, you need it at this very moment. Creating a new tool, and then looking for an application for it, is not a wise plan.
The whole process of creating a product is marketing. Every solution, from integrating analytics and split testing systems to button layouts, is dictated by marketing. Everything is subordinated to it because this is the whole essence of creating a product - achieving a marketing goal.
The technical project should include all the requirements of analytics and marketing. The main question that this document answers is how exactly will the service attract an audience?
Detailed product description that will be used by analysts, designers, programmers and testers. All team members should have a complete understanding of the service on the basis of this document that it is formed.
It describes use cases (how a user logs in to the application, how delete an account, what filters can be used when sorting content, whether external devices should be supported), screen structure (located elements, navigation between sections of the application), technical requirements (minimum supported version of operating systems, requirements for horizontal orientation and work on tablets), server requirements (data protection, ensuring the required load, etc.) and many other factors.
Creating an analytical report, marketing plan and technical task is a key stage in product development. All participants should have a common understanding of market goals and how to achieve them.
UI - appearance, and UX - functionality - integral parts of a single unit. Design, like all other blocks, should work. A good design is not noticed when using it, everything is very convenient and intuitive. It causes aesthetic pleasure and a sense of integrity.
An interface is a working tool for a specific audience and specific purpose. The designer, when creating it, relies on all developed documents about the designed product in order to understand its aspects.
UI / UX is necessarily tested for the target audience through clickable prototypes. The hypotheses that are laid in the creation of the interface should be tested in practice until they are implemented at the development stage.
It is believed that programming is the essential part of the entire product creation process. That is wrong: programming is an integral stage, but other steps are no less important and difficult.
Programmers, however, have the lion's share of responsibility for the correct functioning of the product, as they do things that are sometimes difficult to fix. If the color scheme, logo, and company advertising is easy to change and quickly start trying another option, then the incorrectly written app architecture will require many hours for rewriting the software part.
Engineering work is often simple, but almost always fun. A good programmer will tell you the best solutions that were missed at the stage of drafting the technical specifications, and joins the discussion of all application creation stages.
QA is an integral part of development. Software products are complex pieces of thousands of lines of code. Situations for users happen completely differently: the phone turned off during the incomplete payment process, the network disappeared when sending the message, the memory on the device ran out and so on, and all of them should be foreseen by the programmer.
As you know, it is impossible to foresee everything, so the only way to make sure that the product is working is to extensively test it in practice and with great attention quality. Some use cases are checked automatically, some manually, but always on several devices and in different situations.
The work is not easy: any errors that occur among different users are considered a mistake of testers. However, this work should be done in any case, and the main task is to transfer it from users to the development stage.
The opinion that it is required to spend five times more efforts to promote a digital product than to create it directly is not far from the truth.
Why do large companies buy teams of several people for hundreds of millions of dollars when it is much cheaper to make an analogue themselves? They are not buying a product, they are buying an audience and a relationship with it. Attracted and retained user attention is the main and most valuable asset of our time.
Each audience is unique, each needs its own approach and its own strategy. The key, as always, lies in solving the problem of people: if it turns out to be done efficiently and clearly, capaciously, it is easy to convey this solution to users, it will be possible to create a kernel that will grow dynamically.
The methodology for promoting the application is laid before its creation, at the stage of developing a marketing strategy. It is important.
The product needs not only technical support. Modern mobile applications are services that are updated at a fast pace, respond quickly to changes in customer needs and reflect the events of the world.
If a problem occurs, you need to solve it and turn it to the benefit of customers. Personal greetings on holidays are always perceived warmly. Continuous small improvements are perceived as pleasant properties of a living developing product.
The times when a software product was created and unshakably launched onto the market are long gone. Modern services are planned as a continuous chain of updates, in which the correct emphasis on the appearance of the right functionality at the right time is the key to success.